weeshop
Healthy Nutrition App
Revitalising a brand for thoughtful grocery shopping
The mobile app Weeshop aims to simplify the understanding of label and manufacturing processes to help everyone bring the best products to their table. Initially, the founders wanted to have a more engaging and cohesive social media presence. To better achieve this, we also proposed a visual and verbal identity refresh, to align the brand with a modern and young vibe proper to the target.
We decided to visually differentiate the main topics of the blog and social media channels to create a unified identity and a clear structure for readers, making the branded content more recognizable. Also, other types of media content were created such as informational videos with influencers and explanatory motion graphics about the app's features.
A series of advertisements has been conceptualized and developed across different touchpoints. The main concept revolved around the simplicity of making an informed choice about the products people consume thanks to Weeshop.
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