Revitalising a brand for thoughtful grocery shopping

The mobile app Weeshop aims to simplify the understanding of label and manufacturing processes to help everyone bring the best products to their table. Initially, the founders wanted to have a more engaging and cohesive social media presence. To better achieve this, we also proposed a visual and verbal identity refresh, to align the brand with a modern and young vibe proper to the target.

Healthy Nutrition App

weeshop

Art Direction

Logo Design

Brand Identity

Graphic Design

Web Design

SM Content

Motion Design

Advertising

Image of Weeshop's different physical assets

We decided to visually differentiate the main topics of the blog and social media channels to create a unified identity and a clear structure for readers, making the branded content more recognizable. Also, other types of media content were created such as informational videos with influencers and explanatory motion graphics about the app's features.

Example of Weeshop's Instagram feed with different categories

Image of Weeshop's categories for social media

Image of Weeshop's categories pattern for social media

A series of advertisements has been conceptualized and developed across different touchpoints. The main concept revolved around the simplicity of making an informed choice about the products people consume thanks to Weeshop.